This underscores that SEO is not only about search engines, but rather the entire user experience. For example, a B2B financial services company might see an increase in traffic by revising dull titles to be more dynamic and descriptive of their services. Also, remember to include target keywords within the first paragraph of content and then disperse them throughout. Don’t forget to optimize your URLs with simple formats and relevant words.

What is the difference between on-page SEO and technical SEO?

It is a way of showing Google which pages are to be considered the most valuable on your website. This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience. You can see that the category of the page is “shoes”, and that specific page is about hiking boots for men.

Focus on User Intent

This helps provide the relevance element of search engine optimization that matches queries to useful results. Technical SEO ensures search engines can efficiently crawl, index, and rank your site. Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content.

• It tells the user’s browser where to display what on the page and it also tells search engines what your page is about.
• To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started.
• This helpful tool will point out areas where your site speed can be improved so you know what to work on.
• When it comes to SEO, you should always consider the user experience.
• Keyword stuffing can be detrimental to your website and web page’s SEO.

Get a quick overview of your website optimization

This owned first-party data will allow you to create personalised experiences for your site visitors without compromising their privacy. Choose relevant anchor text based on the page you’re linking to. Add external links within your content, not at the end of the sentence. If you’re writing an article about “the best way to brew coffee”, don’t just add a link to a site with the anchor text of “learn more about brewing coffee here“. Outbound links from your site also impact the quality of your content and pages in Google’s eyes. If you have implemented the previous three checklist points, this next step should be easy.

This ensures the same content can’t rank for the same primary keyword twice. Indeed, structured data schema markup will, where appropriate, give your result more info such SEO Anomaly as star rating, pricing, stock availability and review stars. Your meta description tag is a factor Google pays attention to.